Wednesday, 11 February 2009
Drug Aware Rally Car
The Drug Aware program uses a wide variety of strategies to promote it’s message. From posters and print advertising to social networking websites and Bluetooth, the need to utilise innovative strategies to maintain a competitive edge is imperative. 
When recently approached by Targa West rally driver Michael Minshall, who asked if the Drug Aware Program would like to brand his rally car with the Drug Aware logo, the opportunity was too good to pass up.
The partnership provides Drug Aware with the opportunity to travel Australia-wide in rally events watched by thousands, providing fantastic and relevant exposure for Drug Aware, and the Targa West event ran from the 5th-7th of September.
Other benefits include exposing our message to a target group that may otherwise not be exposed to Drug Aware. It also provides an excellent link to the new drug driving laws that were introduced into Western Australia last year.
We are very grateful to Michael Minshall and everyone involved for allowing us to showcase our message in both a high profile and credible manner.
If you would like to view photos of the Drug Aware rally car, why not add us as a friend on Facebook? Just search for ‘Drug Aware’ within Facebook.